Research Department records, 1923-1986 and undated.

  1. Resources
  2. View Resource

ArchivalResource

Research Department records, 1923-1986 and undated.

http://www.worldcat.org/oclc/50145002

The Research Department was responsible for undertaking market research projects and disseminating research information, primarily for JWT's New York Office. Collection contains market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town or rural markets; newspaper and magazine circulation; and African-American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines.

5205 items (6.94 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7621148

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Chesebrough-Pond's

http://n2t.net/ark:/99166/w68963pw (corporateBody)

Ford motor company

http://n2t.net/ark:/99166/w6r53djn (corporateBody)

When Ford Motor Company was founded in 1903, Alexander Y. Malcolmson was elected the Company's first treasurer, but his assistant James Couzens actually managed financial functions. People holding the position of Ford Motor Company treasurer from 1903 to 1955 included Alexander Y. Malcolmson, 1903-1906; James J. Couzens, 1906-1915; Frank L. Klingensmith, 1915-1921; Edsel B Ford, 1921-1943; B. J. Craig, 1943-1946; and L. E. Briggs, 1946-1955. In 1903, the business office was in a small building o...

Warner-Lambert Company

http://n2t.net/ark:/99166/w6kq2qpr (corporateBody)

The A. P Critchlow Company in Florence, Massachusetts, which made buttons, daguerreotype cases and picture frames, evolved into the Florence Manufacturing Company by 1866. Their premier product, the Pro-phy-lactic toothbrush, occasioned a change in name to the Prophylactic Brush Company. In 1931, it was bought out by the Lambert Company. The Lambert Company merged with Warner-Hudnite Company in 1932 to become Warner-Lambert Prophylactic Division of Standard Oil of Ohio. The abbreviation of "Pro-...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

Kellogg Company

http://n2t.net/ark:/99166/w6pp369k (corporateBody)

Kraft Foods Company

http://n2t.net/ark:/99166/w63r51mq (corporateBody)

J. Walter Thompson Company. New York Office.

http://n2t.net/ark:/99166/w6np8r33 (corporateBody)

JWT, founded in 1864 in New York City, is one of the oldest and largest advertising agencies in the United States. From the description of Research Department records, 1923-1986 and undated. (Duke University Library). WorldCat record id: 50145002 ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)